Margin of Error
When a poll says '52% support the measure, plus or minus 3 points,' that little 'plus or minus' is the whole point — and the test loves to check whether you actually understand what it means.
A sample of 52% with ±3 points gives a confidence interval of 49% to 55% for the population.
| Sample size | Effect on margin of error | Why |
|---|---|---|
| Small (e.g. 250) | Larger margin | Less representative of population |
| Large (e.g. 1000) | Smaller margin | More representative; scales with 1/√n |
| ×4 the size | Margin cut in half | √4 = 2 |
Bigger samples shrink the margin of error.
A biologist tags 40 fish in a lake and releases them. A week later, she catches a sample of 100 fish and finds that 8 are tagged. Using the capture-recapture method, what is the estimated total number of fish in the lake?
Worked examples
A poll of 600 registered voters found that 47% favor a new transportation bill, with a margin of error of ±4 percentage points. Based on this poll, the proportion of ALL registered voters who favor the bill is plausibly between what two values?
A survey of 250 randomly selected students found that 70% attend at least one school event per year, with a margin of error of ±6 percentage points at a 95% confidence level. If the researchers had instead surveyed 1,000 randomly selected students, what would most likely happen to the margin of error?
A researcher reports that 38% of a random sample of 900 commuters use public transit, with a margin of error of ±3 percentage points. Which statement is the BEST interpretation of this result?
Common pitfalls
We already know the sample's exact percentage — the margin of error is about how far the whole population's true value might be. Any answer that says 'X% of the sample' is wrong.
It feels like 'more people = more spread,' but it's the opposite. A larger sample is more representative, so the margin of error shrinks. More data = more precision.
To halve the margin of error you need 4× the sample, not 2×, because margin of error scales with 1/√n. Doubling the sample only shrinks it by a factor of √2 ≈ 1.4.
Margin of error only lets you generalize to the population if the sample was randomly selected. A convenience sample (e.g. only people at a gym) can't be fixed by any margin of error.
Key takeaways
Confidence interval = sample percent ± margin of error (subtract and add).
The interval describes the true POPULATION value, not the sample.
Larger sample size → smaller margin of error (inversely proportional to √n).
To halve the margin of error, multiply the sample size by 4.
Valid generalization requires a random sample.
Try it yourself
5 practice questions on Margin of Error, drawn from the question bank. The tutor is one click away if you get stuck.